Campus Activewear, one of India’s leading sports and athleisure footwear brands, is set for a significant expansion in 2025. The company has outlined strategic initiatives focused on retail growth, manufacturing capacity enhancement, and a stronger digital presence. Here’s a detailed look at their growth blueprint:
1. Aggressive Retail & Distribution Expansion
Campus Activewear is rapidly increasing its market presence through an expanded retail and distribution network:
- Opened six new Exclusive Brand Outlets (EBOs) in Q3 FY25, taking the total to 290.
- Plans to add 40–50 new EBOs annually to strengthen brand visibility.
- Increased penetration into large-format premium stores.
- Focused on scaling up presence in Southern India, traditionally an under-penetrated market.
- Expanded retail touchpoints by 7-8%, driving a 9-10% increase in distribution sales.
2. Strengthening Manufacturing Capacity
To support its growing demand, Campus Activewear is investing heavily in manufacturing infrastructure:
- Completed CAPEX for its Gannaur sole manufacturing facility in Q3 FY25.
- Haridwar manufacturing unit dedicated to state-of-the-art upper production will be operational by March 2025.
- The new Haridwar facility will add 2.4 million pairs of sneaker production capacity, enhancing supply efficiency.
3. Product Diversification & Category Expansion
Product innovation remains a key driver of Campus Activewear’s expansion:
- Launched 69 new designs in Q3 FY25, including fresh styles in the women’s category.
- Sneakers, which grew by 116% YoY, continue to be a high-priority segment, given their 15-20% higher ASP than other footwear categories.
- Expanding into open footwear to cater to the South Indian market and reduce seasonality dependence.
4. Digital & Omni-Channel Growth
Recognizing the shift toward digital shopping, Campus Activewear is enhancing its online presence:
- Strengthened its quick commerce capabilities by launching on Zepto.
- Improved digital reach in Southern India to drive online sales.
- Enhanced inventory and distribution tracking systems for improved efficiency.
5. Financial & Operational Strategy for Sustainable Growth
Campus Activewear is committed to financial stability and operational excellence:
- Targeting an EBITDA margin of 17-19% in FY26 through cost efficiency and pricing optimization.
- Focusing on premiumization strategies to improve profit margins.
- Data-driven decision-making to adapt to consumer trends and market demands.
Final Thoughts: The Road Ahead for Campus Activewear
Campus Activewear’s aggressive expansion strategy positions it for robust growth in the Indian footwear market. With a well-rounded approach that includes retail expansion, digital transformation, and product innovation, the brand is on track to solidify its leadership in the athleisure space. As it strengthens its foothold across India, consumers can expect more choices, better accessibility, and enhanced shopping experiences from the brand.